Online advertising has grown tremendously over the last few years. Although Google really boosted the advertising space of the internet, the newest powerhouse is Facebook. Advertisers are finding out that Facebook is very effective for targeting certain niche markets and groups of people. In this article, we will look at 3 influential Facebook advertising suggestions that will aid you in your campaigns.
When you have an ad campaign going at Facebook, you should be sure to test them against each other for the highest possible conversions. PPC ads tend to only be seen once after a search operation; however that is not the case with Facebook ads. We’re not talking about the situation where a user will only see an ad one time, never to be seen again. It’s possible that your ad may be viewed by your target market 15 to 20 times over a seven day period. However, familiarity breeds contempt, and there is the real possibility that your ad will become stale.
Yes, it is true that when people see the same thing, ad copy and ad headline, over and over again it can sometimes feel old and tired. So, ok… fine, then all you need to do is make different ads for your offers. Of course, Facebook is a little smart about this because they’ll give you the choice of making up to ten plus ads for each ad group. You don’t have to make them totally different, and the thing to do is test out mainly just one thing at a time. You can change headlines, or keep them the same and use different graphics or copy.
Ok, the next strategy may come across as surprising, but we’re going to ask you to trust what we’re saying. When you’re designing your ad, make sure you’re using either beautiful people or ugly ones in it. This works simply because people respond to anything that invokes strong emotions. If you want to really achieve great results with this, then you will use high resolution images so the faces are extremely clear and easy to see. All you’re trying to do, in addition to the emotional responses, is to stop people in their tracks when they see your ad. And think about this… we’re talking about Facebook… “Face”book, and that is one reason this works so well.
Test the outcome of your ads at many different times. There are many times when you will notice that ads act better at certain times of the day. Although Facebook does not have any features to pick the time of the day when your ads can be displayed, you have the option to turn them off to see which times are providing you the best results. The flaw is that you have to monitor the ads real closely. Until Facebook has this type of feature, this will be the only option. In conclusion, this article explains that Facebook can be used to your benefit for profits. However, in order to get successful with it, you’d have to go through a lot of testing and tweaking, without which it’s not possible to succeed.