If you have been doing online marketing for some time now, you acknowledge the fact that it is not so simple for a new marketer that has to deal with a lot of wrong impression. It gets difficult to decipher the misconceptions from reality, which is a very crucial step to be successful. In this article we shall be busting 3 common Internet marketing myths, which are otherwise easily believed.

The first wrong impression about online marketing is that you will make tons of money if the search engines rank you high enough. This is false because getting a lot of traffic does not mean that you will get a lot of sales. You must get a targeted group of people to your website via the use of keywords. For example, if your website is about “dog training” where you have articles published about the topic, you need to have keywords related to this topic in order to get people who are interested. Don’t forget that you have to have related keywords that aren’t too vague. Your SEO work should concentrate on driving traffic that gets sales and not just any traffic.

Another misconception is that internet marketing does not require a lot of effort. This is far from the truth because ultimately you’ll have to spend a great deal of time if you want to see some solid results. This means that you have to test and do more testing if you want to be successful. You will have to try new methods and tweak website details in order to find out what performs better for your site. Besides that, monitoring your campaigns and spending time communicating with your target market will take hours. Sometimes you must spend a lot of days working on a single campaign just to get it running. So do not fall for the misconception that internet marketing will only take up 2 hours of your time each day because this is far from the truth.

You will find some people who say that pay-per-click (PPC) traffic is the easiest to do and get traffic than all the others. This is actually a myth because dabbling with PPC and actually finding success with it requires you to put in a lot of time, effort and above all, money. It’s really not recommended for new marketers only because it requires knowledge about a lot of areas to do well in. If you have the budget and think you can swing it, then follow your heart. But we do strongly recommend you learn about it and go slowly until you have some experience. Hopefully, if you had some inclination to believe the above marketing myths, then now you’re a bit more informed than before – and that’s only a good thing. It’s always a good idea to try to verify everything you read and hear about when it comes to internet marketing.