Advertising on Facebook is a lot simpler than you think. Given below are a few simple tips that explain how you can get more out of your Facebook advertising campaign the easy way.
One of the most important things that you can do to create effective Facebook ads is to test them out in every possible way. Bear in mind, though, that this ad platform is totally different from something pay-per-click advertising in which the ads are only seen once. This isn’t something where users search for something, see it once and never see it again. At Facebook, your audience that is your target market may see the same ad many times over the course of a week, maybe up to several dozen times. So this means that your ads can grow old quickly and get exhausted.
When people see the same headline and the same ad design/copy they will eventually start to find it boring or tiring. So, ok… fine, then all you need to do is make different ads for your offers. It’s cool because Facebook ad groups are allowed 10 or more ads in them. You don’t have to make them totally different, and the thing to do is test out mainly just one thing at a time. You need to always be able to determine why one ad performs better than others – that is critical.
What we want to tell you next will need you to press the “I Believe” button a little bit – but not too much. If you create and design your ads, or outsource it, then either use or instruct your designer to include only images of highly unappealing people, or really beautiful people who are just stunning. You will create a greater and deeper effect when you spark stronger emotional responses. However in order to get the greatest response the faces in your images must not be the least bit fuzzy or out of focus. All you’re trying to do, in addition to the emotional responses, is to stop people in their tracks when they see your ad. And think about this… we’re talking about Facebook… “Face”book, and that is one reason this works so well.
Do not forget to use keywords to get more from your campaign. It you choose to only target demographics, then your focus is too broad. It is only effective when your product is desired by a lot of people or when you can’t utilize specific keywords because the market is too general. But if this is not correct, then you should direct the keywords because when your ads are related, they usually command a higher click through rate, which obviously gets more conversions. Search engines such as Google have their own ways to test for relevance and determine the quality score of your website. Even though Facebook does not have this type of platform, it does use the same concept. It’s just common sense – relevance will always lead to stronger results.
These are proven and powerful Facebook marketing and advertising tips, so take them and run with them. Also, make sure you don’t stop testing out your ads until you find the one – that’s the key to success with Facebook advertising.